Oh So Bubbly is a personal care and beauty brand that reimagines the form and presentation of soap. Designed to resemble spherical shapes, each soap is housed within a clawfoot bathtub package, with the product stacked vertically to suggest the natural accumulation of bubbles in water. The visual identity extends this narrative through typography: the ‘O’ in “Oh” and “So” are bubble-like forms, while the word “BUBBLY” is vectorized in rounded lettering to reinforce the bath-time association. Together, these elements create a cohesive brand personality that merges product, packaging, and identity into a unified consumer experience.